After Paris, buyers go home and spend weeks working out if they can actually afford what they just ordered, factoring in freight, tariffs, currency conversion, and margin. The platform does this in seconds, before they commit.
The problem today
· Buyer orders in Paris on gut feel and excitement
· Spends 3 weeks post-trip doing maths in Excel
· Realises margin doesn't work after including freight
· Emails Jo to reduce the order or cancel
· Jo has to go back to the brand with changes
· Revenue leaks, order value drops by 20–30%
With the calculator
✓ Buyer sees landed cost and margin on every style
✓ Currency conversion auto-updated in real time
✓ US buyers: Trump tariff rates auto-applied by origin
✓ Freight estimated by destination and carton count
✓ Buyer commits to a number they already believe in
✓ Orders hold, no post-trip amendments
Built into every order, available standalone
The calculator lives inside every order builder page, buyers see their landed cost and margin as they select quantities. No separate tool, no extra step.
It can also be sent as a standalone link before Paris — "here's what the numbers look like for your market" — so buyers come to the showroom already pre-qualified.
For US buyers navigating Trump tariffs, the system flags the tariff rate for each brand's country of manufacture and factors it in automatically. No surprises at customs.
Landed Cost · Salt Melbourne · Foemina SS26
Margin Calculator
Order inputs
Wholesale total$4,354
Units40 units
Brand originItaly
DestinationMelbourne, AU
Calculated costs
Freight (est. 3 cartons)$380
Import duty (5%)$218
Currency (EUR→AUD)+8.2%
Total landed cost$5,061
Gross margin at full retail
53.8%
$9,820 retail · $5,061 landed · $4,759 gross profit
Margin above 50% target
No tariff exposure, AU/Italy FTA applies
Freight estimate, confirm with brand at order