Buyer Intelligence — Sample Profiles

How this works: The platform crawls each store's website, social media, and brand history — then builds a profile automatically. Below are three real stores from your Spring ANZ buyer list, profiled and matched to your current collection. This is what the system generates before you send a single email.

Salt Melbourne

●Brighton, VIC · Australia ●Contact: Amanda Friels

Luxury boutique Multi-brand Coastal contemporary Existing buyer

9.2

Brand match

Store Profile

Vibe: Luxury handmade, contemporary

Price range: $220–$550 retail

Customer: Women 30–55, Brighton/bayside

Buy cadence: Frequent new arrivals

Location feel: Upscale beachside suburb

Brands stocked: Bassike, Jac+Jack, Lee Mathews, Citizens of Humanity, Matteau, Camilla and Marc

Collection Match

Foemina

9.5

LMND

9.0

Longform

7.5

Deadly

5.0

Already stocks Foemina + LMND

Signals

Repeat buyer High LTV

Status: Waiting for order — chased Mon 16

Opportunity: Already trusts the brands. Needs a nudge, not a pitch.

Reorder potential: High — active Shopify, new arrivals weekly

⚡ Follow-up overdue

AI-drafted outreach — in your voice

"Amanda — just checking in on Spring. Given how well Foemina moved for you last season, I've pulled 6 pieces from the new drop I think are exactly right for Brighton. Very much in that elevated coastal register you do so well. Can I send through the edit?"

Hearth Co.

●Palm Beach, NSW · Australia ●Contact: Nina

Lifestyle boutique Handmade / slow fashion Ethical Warm prospect

7.8

Brand match

Store Profile

Vibe: Handmade, slow fashion, sustainability

Price range: $180–$480 retail

Customer: Women 28–48, Palm Beach/Northern Beaches

Buy cadence: Selective, curated drops

Location feel: Affluent coastal, lifestyle-led

Positioning: "Luxury handmade — story, sustainability, style"

Collection Match

Longform

8.8

Foemina

8.0

LMND

6.5

Deadly

4.0

Strong story/ethics alignment

Signals

Waiting for order

Status: Chased Mon 16 — no response yet

Opportunity: Lead with brand story. Longform's handcraft narrative is a perfect fit for their ethos.

Tone: Warm, values-led — skip the commercial pitch

⚡ Try different angle

AI-drafted outreach — in your voice

"Nina — I've been thinking about Hearth since we last spoke. I have a new brand called Longform — entirely handmade, small-run, made by women in Bali. The story is exactly what your customer wants to buy into. Would love to show you 3 pieces I'd pull for Palm Beach."

Halcyon Atelier

●Cabarita Beach, NSW · Australia ●Contact: Sue Ruddy

Resort boutique Hotel retail Destination buyer Order received

8.5

Brand match

Store Profile

Vibe: Resort luxe, beachside escape

Price range: $250–$600 retail

Customer: Destination visitors, affluent holidaymakers

Buy cadence: Seasonal, resort-aligned

Location feel: Northern NSW coastal, aspirational

Context: Atelier within Halcyon House boutique hotel

Collection Match

LMND

9.2

Foemina

8.5

Deadly

7.0

Longform

6.0

Resort aesthetic — strong LMND fit

Signals

Order received High value

Status: Order confirmed this season ✓

Opportunity: Resort buyer = strong reorder candidate when stock moves fast in-season

Reorder watch: Monitor LMND sell-through — typically fast in destination retail

🔁 Set reorder alert

Auto-triggered reorder nudge — 6 weeks post-delivery

"Sue — checking in on the LMND pieces. Resort destinations tend to move fast in-season and I don't want you to run out over the busy period. I can check stock and get a quick reorder through if you need it — just say the word."