The biggest risk with any automation is sounding automated. Jo's buyers chose her because she feels personal. That can never change. Here's how it doesn't.
How the system learns to sound like you
Before a single email is sent, the system studies two seasons of Jo's real sent emails, how she opens, how she closes, which words she uses with which buyers, when she's warm and when she's commercial.
It doesn't copy her. It models her, the same way a great ghostwriter does. Then it drafts. She reviews. She edits. She approves. And the more she edits, the more accurate it gets.
- 1Import sent emails (2 seasons)System reads tone, vocabulary, opening patterns, sign-offs per buyer type.
- 2Profile each buyer relationshipFormal with Harrods. Casual with the Cabarita boutique. The system knows the difference.
- 3Draft in her voiceNew collection drops. System generates a draft per buyer. Jo reads, edits, approves.
- 4Gets smarter every seasonEvery edit Jo makes trains the model. By season 3, she rarely changes more than a word.
What Amanda at Salt receives
Amanda,
The Foemina drop just landed and I immediately thought of you. There are 4 styles in particular that feel exactly right for Brighton right now, that elevated coastal thing you do so well.
I've put together a quick edit with the pieces I'd pull for Salt. Landed cost and margins are already calculated, no spreadsheet needed.
Worth 5 minutes?
Amanda has no idea this wasn't typed by Jo personally. Because it was, just not by hand.